Creating iOS apps starts with clarity about the audience, the app’s purpose, and the problems the initial release must solve. A solid discovery phase helps define the MVP scope, select an appropriate architecture, and avoid features that look good on paper but don’t enhance actual usage.

After the foundation is established, attention turns to the UI behavior, speed, and reliability across different iPhone models and iOS versions. Uniform navigation, careful state handling, and well-planned integrations (payments, auth, analytics, backend APIs) simplify maintenance and scalability after launch on the App Store.